When Fred Neil released “Everybody’s Talkin’,” the stuff on his mind was different than what’s on mine. Forty eight years later, I sing his lyrics because I too often hear:
Sell. Sell. Sell.
Buy. Buy. Buy.
“Isn’t it time…”
“Aren’t you ready for…”
“This is the most revolutionary…”
“How did you ever do without….”
Blah. Blah. Blah.
It’s gotten worse. Advertising voices are everywhere. They break in at a frequency and volume that has become unbearable. Why?
Is it because there are more of us on the planet, so more of us have to shout to survive? Is it because so many of us already have what we need that sellers have to work harder to convince us to buy what we don’t? Is it because our economic engine is straining from the weight of the billionaires, the new millionaires?
The Christmas holiday takes a lot of heat for its role in turning up the volume. I too must wonder if Santa isn’t some ploy in a commercial conspiracy, planting a message in kids minds at an early age, “Life is about getting stuff.”
However, I don’t blame Christmas, because this is the one time of year when commercialism is exposed, like catching Santa with his pants down. Truthfully, I always enjoyed the magical mystery of the North Pole story. And now, being older, I realize that the presents were only a part of what made Christmas morning so great. (Sorry faithful ones; going to church for a birthday celebration wasn’t it either.)
To me, the morning was about getting up before dawn (mom’s groaning), sitting around a pretty tree and an old train set in our cozy PJs and smiling in the company of family. My brother wasn’t mean to me. My dad wasn’t yelling. My mom laughed easily. Christmas morning was daily strife interrupted by happiness.
Sure, the presents rocked, but the anticipation was bigger than the receipt. I tried to open slowly, to savor the moment. And it never failed, Christmas night sucked. What did I have to look forward to then?
Whether it’s Christmas, a birthday, some Hallmark holiday, or just your daily routine, I’d like to suggest ways you can help tone down the selling chatter? I’m not talking about grinding our economic engine to a halt. I’m simply talking about changing the channel.
• Stop buying junk — particularly gadgetry junk. Challenge: this Christmas do not buy a single electronic gift. Why? It’s too easy and, next to car sales, electronics represent the noisiest babble of all.
• Use your purchases as a vote. Send a message that you will only buy inventions that solve real problems. The inability to lock your car door while flying over San Francisco is not a real problem. That you still need to fuel your drive through town with fossils is.
• Shift anticipation away from materials toward experiences. Extend the happy family time by doing something inexpensively fun.
• Buy from local small manufacturers whose budgets for product development exceed that of product peddling.
• Be creative and give of yourself. Make your gifts. Share your possessions. Offer your time.
• Consider all that you have when analyzing what you need.
• Stop counting billionaires. Who cares anyway?
• Sacrifice low, low prices for high, high quality.
And finally, when they start talking at you, put in some earplugs and say, “I can’t hear you.”
Tell me, how do you deal with the noise?