The post is part of the latest SOS Signal, my bi-monthly newsletter which speaks to the career professional.
The time is at hand to set goals for 2014. For each task we must decide if we want to hire someone or if it’s something we’ll handle ourselves. There are many reasons why a person takes on a job that would otherwise be done by an expert. For one thing, self-reliance is getting easier. The availability of resources and tools for Do it Yourself projects (DIY) have become so commonplace, I wonder if it won’t be long before there are DIY lawsuits or DIY facelifts.
Like a hungry person learning to garden, there’s value in having DIY skills. But there are also valid reasons to get help. Some professional business services seem costly upfront, until you consider the impacts beyond the total on the invoice. DIY as a way to cut expenses can backfire, resulting in stained credibility, increased stress, and lost revenue.
So how do you decide? You take into consideration multiple angles.
The Case for DIY
People often ask me about my Website. It’s a DIY. Here are the main reasons why I originally decided to build my own:
1.) I had more time than money.
2.) I had a good enough skill set to get it done.
3.) I wanted the ability to customize and to be the person responsible and in control.
4.) The knowledge gained helped my career/was a topic that interested me.
5.) I was confident the final product would serve its primary purpose.
After it was done, I found future applications for what I had learned. I customized this Blog. I communicated more easily with professionals in the Web design field. And recently, I offered my knowledge to a fellow sole proprietor, Shannon Miller of Shannon Miller Photography, with whom I had teamed up on an unrelated project. As our business relationship progressed, it became apparent that her success would impact mine. We began to trade services. She took my headshot and other needed photos, and I helped her get an updated Website.
The value of learning a new skill almost always has long-term benefits, ones that may not reveal themselves until farther on down the road.
The Case Against DIY
Meanwhile, let’s look at another, less technical example. At home, I’d like to add a shelter for protecting my car from the weather. Four to six posts and roof would suffice. I don’t want one of those metal, industrial-looking structures that have become popular around here, but I also don’t want to pay more for a carport than I did the car. I found kits online that would give me the instructions (and possibly the materials) to build one myself. Admittedly it would be rewarding to say, “I built that,” and I’d prefer to have control over the outcome.
BUT, I do not have decent carpentry or power-tool skills. And the structure’s purpose is to protect my vehicle, not collapse on top of it.
So, in this case, just because I COULD build it myself, doesn’t mean I SHOULD.
The Gray Area in Between
Back to my Website; I have what I paid for. Although it successfully casts my name and information out into Cyberspace, it doesn’t have quality bait on its hook. Ideally, to get more from it, I should hire an expert.
Foremost in my decision on how to go forward is the answer to the perpetual question, “Does it serve its purpose?” Like a carport in shambles, if the site turns off visitors or never succeeds in catching new business, then it doesn’t matter who built it, it’s not worth the lumber or labor consumed. Additionally, when my book hits the New York Times bestseller list, and I have to travel the world to give readings and book signings, I won’t have the time to keep my site functioning, and thus, I will need to pay someone who can.
Because the process is rarely easy.
Plus, few DIY projects turn out to run as smoothly as intended. The history of how my site came into existence is so long and complicated, I could have written 18 best sellers in the amount of time I’ve invested in it. My first site was created more than a decade ago using an online template service called SiteStudio. Like with any templated program, I took a risk that mine would look like someone else’s, which I tried to reduce by pushing the software to its customization brink. Although clumsy and time consuming, the process did at least give me an online business card as well as a basic understanding of how to talk in computer code.
I revamped the site three times over the years, adding new services and making use of new HTML knowledge. Then, out of nowhere one day, my site’s host lost the connection to the SiteStudio files. There was no way to restore them from a backup. All I got was, “Sorry, you’ll have to rebuild it.” They were fired.
While the crickets were chirping at my URL, I found a new hosting service. They also offered SiteStudio, which I immediately declined. I tried instead an inexpensive, off-the-shelf Mac software program that ran on my desktop. I managed to create something, but my throat still hurts from screaming at the computer. After about a year of trying to maintain files that were impossible to work with, I made the investment in the well known, tried-and-true, Website creation software called Dreamweaver.
I passed over the templates and dug in to learn the fundamentals, granting me the knowledge of exactly how my site was structured, etc. I took advantage of DIY books on HTML and CSS, read a lot about best practices, and invested hours…days…weeks into building a site that I can update quickly and if anything happens to the server, I can reload in minutes.
Beyond the software, hosting, and domain registration fees, the site was built for free. Sounds great, right? Not really. Here’s why:
1.) If I had spent that time making money, my profit would have far exceeded the expense of hiring a professional.
2.) My skill set lacks knowledge. I do not speak fluent HTML, a language that is still evolving. I do not have a grasp of the code that mobile devices need to properly display a given Website. I cannot add interactivity. My site is not search engine optimized. And it lacks the graphic punch needed to keep a reader’s attention.
3.) Although I may be in charge, I only get what I envision. There are no brainstorming sessions. I’m not able to tap into advice from talented peers and other individuals. All my shortcomings follow me to my online presence. This is the drawback of total control.
4.) While I’m interested in the the trade, I’m not interested in becoming a Webmaster. Having a little bit of knowledge about something so extensive can be a hindrance if you fail to acknowledge all that you do not know. Additionally, software upgrades are becoming increasingly more expensive in the design world, and for this job, you can’t use your grandfather’s tools.
5.) The primary purpose has changed. Where before my site was designed as a for-more-information followup to a face-to-face meeting or word-of-mouth referral, my career has evolved into one in which strangers must be able to stumble upon it. I must begin to catch some unknown fish floating in the online stream.
The Final Evaluation
There is nothing wrong with DIY. If there were, stores such as Lowes or Home Depot wouldn’t be so darn successful. But we must all be careful not to let the DIY craze rob us of the potential that exists in a job professionally done or cripple us with the drawbacks of having one done wrong. There is a reason why someone is called an expert, and hiring the right one almost always pays for itself in time saved, profit gained, and effectiveness achieved.
For my plan in 2014, I expect to keep my DIY Website. But if anyone asks for advice on how they should proceed with theirs, I’ll tell them, “It depends.” Because decisions such as this really do depend. There are nuances to every task and angles to every project, ones that can only be evaluated by the decision maker. No matter what, the first step starts with setting the goal.
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